Who's Talking About You?
As a matter of routine, you should know who on the web is mentioning your business.
Google(tm) has a free service available for this. Through their main page, you can set up a tracker to get once a day updates (don't get them as they happen - your email can get bombarded) .
Head over to Google. On the upper left-hand side of the page, click "more." Follow the pop-up to "even more." This will bring up a page with a wide variety of options, but you want the first one - "alerts."
Put in the word or phrase you want to track. Set it for how often you want the alerts sent to your email account or your feed. You will then be automatically notified if someone blogs about you. Remember, you can set this for more than one alert. For example, I have it set to track "FunkyQuail" and also "Funky Quail."
You may also find that some of the things you say on the web show up here! That can be very good to know.
Once you know who is chatting about you, it's easier to make a plan to get more good things said about your business. More on that later!
photo courtesy of www.publicdomainpictures.net