Expanding the ScopeYesterday we opened a studio on the new sales site, Art Fire.
We put Becky's hand-painted shirts there, as well as the basic line of knitting tees and hoodies. More items will be added in the future, but we have a good start so far.
Art Fire is in beta, which means they are still working out the kinks. They still have a long way to go to create an effective search, but they are offering STATS for the shop. As a marketing professional, this is very important to me. I need to know where shoppers in my store came from, in order to create a solid marketing plan. The fees are reasonable, too. I won't be hit with constant fees for relisting, just to try and stay near the top.
An important caveat in real estate is "location, location, location." It is a lot like that on the web. It's not who you started with, or who makes the best cupcakes, or even choosing one over the other. It's simply a matter of being where the customers are shopping. And in our case, that means branching out and trying new opportunities.
Check us out if you have a chance! http://FunkyQuail.ArtFire.com
1 comment:
Your artfire shop looks great! The stats are wonderful aren't they?
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